Things we like: James Turrell
Posted by pablo_llamedo | Filed under Design
James Turrell is a light artist from California. His primary concern is the relationship of light with the illusion of space.
James Turrel es un artista de la luz californiano cuyo interés principal radica en la relación de la luz con la ilusión del espacio.
Prina installed the largest LED screen of the region for the Coca Cola company.
Posted by pablo_llamedo | Filed under Design
Coca Cola chose Prina to purchase and install their new LED screen situated at the iconic corner of 9 de Julio and Corrientes Avenue in Buenos Aires.
The screen is divided in two parts; on the lateral side is a 6*12 m module (19.7″ *39.4″) and on the front a 21*21 m module (68.9″+68.9″) placing it as the largest LED screen in Latin America.
The screen allows a variety of formats including animations, TV, HD videos, amongst others, to be transmited at an impecable quality due to its 1080 x 840 pixel resolution. Its 50% transparency allows light into the building and permits people to see through it when inside.
Because LED Technology has a low energy consumption and is long lasting it is an ideal way of advertising and reaching large crowds.
Coca Cola eligió a Prina para seleccionar, proveer e instalar su nueva pantalla LED ubicada en la icónica esquina de 9 de Julio y Corrientes en Buenos Aires.
La pantalla está dividida en dos partes; un modulo lateral de 6*12 m y uno de 21*21 m lo cual la posiciona como la más grande de Latinoamérica.
Por la resolucion de pixel de 1080 * 840 exhibe una variedad de formatos incluyendo animaciones, TV, videos HD, entre otros,con una calidad de imagen inigualable. Su propiedad de transparencia de 50% el edificio conserva la luz natural y quienes estan adentro pueden ver hacia afuera.
Debido a que la tecnología LED es de bajo consumo y perdurable, es un modo ideal de publicidad para los ojos de multitudes.
Backstage: Coca Cola LED screen instalation.
Posted by pablo_llamedo | Filed under Design
Personal Fest
Posted by admin | Filed under Experiential Marketing
Media Facade
Posted by admin | Filed under Design
How it would be, if a house was dreaming | Facade projection
Posted by admin | Filed under Design
Posted by admin | Filed under Design
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
“JW Marriot” Pool Area Project
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Prina’s creative team developed a pool area concept for the JW Marriott at Brickell. The project was shown to JW Marriott Directors using 3D Renderings and Virtual Video.
NY Times Article: The importance of quality video technology
Posted by pablo_llamedo | Filed under Design
http://www.nytimes.com/2010/07/29/sports/football/29stadium.html
“EAST RUTHERFORD, N.J. — How do you keep football fans as regular visitors to stadiums when the television coverage of every play is so good?
For the Giants and the Jets, the answer, perhaps surprisingly, is more and better video than people can get at home.”
Tags: Audience, Football, Screens, Stadiums, Technology, Video